--- title: Mobile Magazine Sandvine Report description: Here’s how an App QoE (App Quality of Experience) approach to capacity planning, operational efficiencies and network optimisation can make a difference. image: https://www.applogicnetworks.com/hubfs/Sandvine_Redesign_2019/Blog%20Images/Misc%20Images/Mobile%20Magazine%20Report%20Thumbnail.jpg --- [![Sandvine 2022 Wide RGB 100px](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/logos/Sandvine%202022%20Wide%20RGB%20100px.png?width=450&height=41&name=Sandvine%202022%20Wide%20RGB%20100px.png "Sandvine 2022 Wide RGB 100px")](https://www.applogicnetworks.com/) [![Sandvine 2022 Stack RGB](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/logos/Sandvine%202022%20Stack%20RGB.png?width=220&height=79&name=Sandvine%202022%20Stack%20RGB.png "Sandvine 2022 Stack RGB")](https://www.applogicnetworks.com/) - Service Providers - [Overview](https://www.applogicnetworks.com/service-providers/overview) - [Small Telcos](https://www.applogicnetworks.com/service-providers/small-telco) - Solutions - [Use Cases](https://www.applogicnetworks.com/use-cases) - [Sandvine Installation Engine](https://www.applogicnetworks.com/installation-engine) - [Insights Workflows](https://www.applogicnetworks.com/insights-workflows) - [5G](https://www.applogicnetworks.com/service-providers/5g) - [Mobile](https://www.applogicnetworks.com/service-providers/mobile-operators) - [Fixed](https://www.applogicnetworks.com/service-providers/fixed-operators) - [Cable](https://www.applogicnetworks.com/service-providers/cable-operators) - [Satellite](https://www.applogicnetworks.com/service-providers/satellite-operators) - [Interconnect and Hub](https://www.applogicnetworks.com/service-providers/interconnect-hub) - [Cloud](https://www.applogicnetworks.com/service-providers/cloud-portfolio) - Products - [App Identifier](https://www.applogicnetworks.com/products/app-identifier) - [AppLogic](https://www.applogicnetworks.com/products/applogic) - [App QoE Scoring](https://www.applogicnetworks.com/app-qoe-scoring) - [ANI Portal](https://www.applogicnetworks.com/products/ani-portal) - [5G Service Intelligence Engine](https://www.applogicnetworks.com/service-providers/nwdaf) - [Analytics](https://www.applogicnetworks.com/products/analytics) - [Data Plane](https://www.applogicnetworks.com/products/data-plane) - [Control Plane](https://www.applogicnetworks.com/products/control-plane) - [Platforms](https://www.applogicnetworks.com/products/platforms) - [Satellite](https://www.applogicnetworks.com/service-providers/satellite-operators) - Enterprise - [Overview](https://www.applogicnetworks.com/enterprise/overview) - [Enterprise Solutions](https://www.applogicnetworks.com/enterprise/solutions) - [Enterprise Packages](https://www.applogicnetworks.com/enterprise/packages) - [Enterprise Use Cases](https://www.applogicnetworks.com/enterprise/use-cases) - Customer Success - [About Customer Support](https://www.applogicnetworks.com/services/customer-support) - [Education & Training](https://www.applogicnetworks.com/services/training) - [Downloads](https://files.support.sandvine.com/) - Partners - [Go To Market Partner Program](https://www.applogicnetworks.com/partners) - [Partner Portal](https://community.sandvine.com/) - Company - [About Sandvine](https://www.applogicnetworks.com/company) - [Executive Team](https://www.applogicnetworks.com/company/execs) - [Corporate Responsibility](https://www.applogicnetworks.com/company/corporate-responsibility) - [Careers](https://www.applogicnetworks.com/company/careers) - [Contact Us](https://www.applogicnetworks.com/company/contact) - [Press and Media Enquiries](https://www.applogicnetworks.com/company/press-contact) - [Resources](https://www.applogicnetworks.com/resources) - [Videos and Webinars](https://www.sandvine.com/videos) - [Internet Phenomena](https://www.applogicnetworks.com/resources?filter=.phenomena) - [Use Cases](https://www.applogicnetworks.com/resources?filter=.usecases) - [Whitepapers](https://www.applogicnetworks.com/resources?filter=.whitepapers) - [Datasheets](https://www.applogicnetworks.com/resources?filter=.datasheets) - [Technology Briefs](https://www.applogicnetworks.com/resources?filter=.techbriefs) - [Case Studies](https://www.applogicnetworks.com/resources?filter=.casestudies) - [Blogs](https://www.applogicnetworks.com/blog) - News & Events - [Blog](https://www.applogicnetworks.com/blog) - [Press Releases](https://www.applogicnetworks.com/press-releases) - [Global Internet Phenomena](https://www.applogicnetworks.com/phenomena) - [Events](https://www.applogicnetworks.com/events) - [Subscribe](https://www.applogicnetworks.com/blog-subscribe) - More - Fall Back [![US Flag Icon](https://www.applogicnetworks.com/hubfs/Sandvine_Redesign_2019/Icons/us-flag.png)](https://www.sandvine.com) [![Japanese Flag Icon](https://www.applogicnetworks.com/hubfs/Sandvine_Redesign_2019/Icons/japan-flag.png)](https://japan.sandvine.com) - Service Providers - [Overview](https://www.applogicnetworks.com/service-providers/overview) - [Small Telcos](https://www.applogicnetworks.com/service-providers/small-telco) - Solutions - [Use Cases](https://www.applogicnetworks.com/use-cases) - [Sandvine Installation Engine](https://www.applogicnetworks.com/installation-engine) - [Insights Workflows](https://www.applogicnetworks.com/insights-workflows) - [5G](https://www.applogicnetworks.com/service-providers/5g) - [Mobile](https://www.applogicnetworks.com/service-providers/mobile-operators) - [Fixed](https://www.applogicnetworks.com/service-providers/fixed-operators) - [Cable](https://www.applogicnetworks.com/service-providers/cable-operators) - [Satellite](https://www.applogicnetworks.com/service-providers/satellite-operators) - [Interconnect and Hub](https://www.applogicnetworks.com/service-providers/interconnect-hub) - [Cloud](https://www.applogicnetworks.com/service-providers/cloud-portfolio) - Products - [App Identifier](https://www.applogicnetworks.com/products/app-identifier) - [AppLogic](https://www.applogicnetworks.com/products/applogic) - [App QoE Scoring](https://www.applogicnetworks.com/app-qoe-scoring) - [ANI Portal](https://www.applogicnetworks.com/products/ani-portal) - [5G Service Intelligence Engine](https://www.applogicnetworks.com/service-providers/nwdaf) - [Analytics](https://www.applogicnetworks.com/products/analytics) - [Data Plane](https://www.applogicnetworks.com/products/data-plane) - [Control Plane](https://www.applogicnetworks.com/products/control-plane) - [Platforms](https://www.applogicnetworks.com/products/platforms) - [Satellite](https://www.applogicnetworks.com/service-providers/satellite-operators) - Enterprise - [Overview](https://www.applogicnetworks.com/enterprise/overview) - [Enterprise Solutions](https://www.applogicnetworks.com/enterprise/solutions) - [Enterprise Packages](https://www.applogicnetworks.com/enterprise/packages) - [Enterprise Use Cases](https://www.applogicnetworks.com/enterprise/use-cases) - Customer Success - [About Customer Support](https://www.applogicnetworks.com/services/customer-support) - [Education & Training](https://www.applogicnetworks.com/services/training) - [Downloads](https://files.support.sandvine.com/) - Partners - [Go To Market Partner Program](https://www.applogicnetworks.com/partners) - [Partner Portal](https://community.sandvine.com/) - Company - [About Sandvine](https://www.applogicnetworks.com/company) - [Executive Team](https://www.applogicnetworks.com/company/execs) - [Corporate Responsibility](https://www.applogicnetworks.com/company/corporate-responsibility) - [Careers](https://www.applogicnetworks.com/company/careers) - [Contact Us](https://www.applogicnetworks.com/company/contact) - [Press and Media Enquiries](https://www.applogicnetworks.com/company/press-contact) - [Resources](https://www.applogicnetworks.com/resources) - [Videos and Webinars](https://www.sandvine.com/videos) - [Internet Phenomena](https://www.applogicnetworks.com/resources?filter=.phenomena) - [Use Cases](https://www.applogicnetworks.com/resources?filter=.usecases) - [Whitepapers](https://www.applogicnetworks.com/resources?filter=.whitepapers) - [Datasheets](https://www.applogicnetworks.com/resources?filter=.datasheets) - [Technology Briefs](https://www.applogicnetworks.com/resources?filter=.techbriefs) - [Case Studies](https://www.applogicnetworks.com/resources?filter=.casestudies) - [Blogs](https://www.applogicnetworks.com/blog) - News & Events - [Blog](https://www.applogicnetworks.com/blog) - [Press Releases](https://www.applogicnetworks.com/press-releases) - [Global Internet Phenomena](https://www.applogicnetworks.com/phenomena) - [Events](https://www.applogicnetworks.com/events) - [Subscribe](https://www.applogicnetworks.com/blog-subscribe) - More - Fall Back Search: ![Mobile Magazine Report Banner](https://www.applogicnetworks.com/hubfs/Sandvine_Redesign_2019_JP/Images/CTA%20Banners/Landing%20Page%20Banners/Mobile%20Magazine%20Report%20Banner.jpg) # Mobile Magazine Profile Sandvine perspective: How ‘App QoE’ can increase efficiency while improving subscriber satisfaction [![Download PDF](https://no-cache.hubspot.com/cta/default/482141/e5d54243-07ed-49d9-a4fa-3a56dc072b2a.png) ](https://cta-redirect.hubspot.com/cta/redirect/482141/e5d54243-07ed-49d9-a4fa-3a56dc072b2a) ## Sandvine App QoE Overview CTO Alexander Havang, Chief Solutions Officer Samir Marwaha, and Chief Development Officer Ambuj Mittal highlight how application quality of experience (App QoE) can help you get to the root cause of issues* *faster so you know whether you need CapEx, OpEx, or simply optimization of existing investments. [![Request an AppLogic Demo](https://no-cache.hubspot.com/cta/default/482141/e52555db-8cd5-43fd-8ab4-600611a63088.png)](https://cta-redirect.hubspot.com/cta/redirect/482141/e52555db-8cd5-43fd-8ab4-600611a63088) ## More Resources Videos [Sandvine Chief Solutions Officer Samir Marwaha on App QoE for Network and Traffic Optimization.](https://youtu.be/t0KI-gTtiGQ) “App QoE means understanding what your end-users are experiencing and feeling when using their favorite apps over your network…Regardless of device type, access method, or subscriber location, App QoE is a reflection of your network.– **Samir Marwaha, Chief Solutions Officer** ![Samir_thumbnail_v1](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Blog%20Images/Misc%20Images/Samir_thumbnail_v1.jpg?width=300&name=Samir_thumbnail_v1.jpg) [Sandvine CTO Alexander Haväng talks about App QoE for Capacity Planning.](https://youtu.be/swtr5PgKBNI) “Get capacity in at the right time because if you get it in too late, users suffer; if you get it in too soon, you waste CapEx and OpEx… Capacity planning has a significant impact on everything: co-work capacity, access capacity, distribution networks, caching networks, peering links and small CDLs. Timing is everything.” – **Alexander Haväng, Chief Technology Officer** ![alex_thumbnail_v1](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Blog%20Images/Misc%20Images/alex_thumbnail_v1.jpg?width=300&name=alex_thumbnail_v1.jpg) [Sandvine Chief Development Officer Ambuj Mittal talks about Data Creation for Actionable Insights.](https://youtu.be/wS7JdfEYz24) “You start having real power when your data can inform what will happen in the future. By planning networks around QoE rather than throughput , operators no longer have to continuously throw endless capacity at problems. Instead, it’s possible to predict, plan, and invest without forethought and precision.” – **Ambuj Mittal, Chief Development Officer** ![Ambuj_thumbnail_v1](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Blog%20Images/Misc%20Images/Ambuj_thumbnail_v1.jpg?width=300&name=Ambuj_thumbnail_v1.jpg) [Bonus Q&A: Learn about Sandvine Co-Founder and CTO Alexander Haväng’s 22-year journey with Sandvine](https://youtu.be/GQY_1_CuNsM)   ![alex_thumbnail_v2](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Blog%20Images/Misc%20Images/alex_thumbnail_v2.jpg?width=300&name=alex_thumbnail_v2.jpg) Online Articles [Sandvine Overview](https://mobile-magazine.com/company/sandvine) [Profile of the CTO](https://mobile-magazine.com/interviews/alexander-havang) ![contact_banner 2020](https://www.applogicnetworks.com/hubfs/Sandvine_Redesign_2019/CTA%20Banners/2020%20Banners/contact_banner%202020.jpg) ## Contact Us Connect with our experts today [![Get in Touch](https://no-cache.hubspot.com/cta/default/482141/d353abf9-9a75-4607-824a-c4169a40f073.png) ](https://cta-redirect.hubspot.com/cta/redirect/482141/d353abf9-9a75-4607-824a-c4169a40f073) ![Sandvine 2022 Stack Solid White 335px](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/logos/Sandvine%202022%20Stack%20Solid%20White%20335px.png?width=335&height=121&name=Sandvine%202022%20Stack%20Solid%20White%20335px.png "Sandvine 2022 Stack Solid White 335px") [About Sandvine](https://www.applogicnetworks.com/company) [Careers](https://www.applogicnetworks.com/company/careers) [Contact](https://www.applogicnetworks.com/company/contact) [Privacy Policy](https://www.applogicnetworks.com/privacy-policy) [Legal Information](https://www.applogicnetworks.com/legal) [Support](https://www.applogicnetworks.com/services/customer-support) [ Subscribe](https://www.applogicnetworks.com/general-subscribe) [ Accessibility](https://www.sandvine.com/accessibility)   [![LinkedIn Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_linkedin_icon.png?width=40&name=footer_linkedin_icon.png "LinkedIn Icon")](https://www.linkedin.com/company/sandvine) [![YouTube Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_youtube_icon.png?width=40&name=footer_youtube_icon.png "YouTube Icon")](https://www.youtube.com/channel/UCMyrebXHjmE82FF2fnJJvjQ) [![Twitter Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_twitter_icon.png?width=40&name=footer_twitter_icon.png "Twitter Icon")](https://twitter.com/Sandvine?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) [![Facebook Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_facebook_icon.png?width=40&name=footer_facebook_icon.png "Facebook Icon")](https://www.facebook.com/sandvine/) [![Instagram Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_instagram_icon.png?width=40&name=footer_instagram_icon.png "Instagram Icon")](https://www.instagram.com/sandvineglobal) [![Glassdoor Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_glassdoor_icon_v3.png?width=40&name=footer_glassdoor_icon_v3.png "Glassdoor Icon")](https://www.glassdoor.com/Overview/Working-at-Sandvine-EI_IE32683.11,19.htm) [![LinkedIn Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_linkedin_icon.png?width=50&name=footer_linkedin_icon.png "LinkedIn Icon")](https://www.linkedin.com/company/sandvine) [![YouTube Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_youtube_icon.png?width=50&name=footer_youtube_icon.png "YouTube Icon")](https://www.youtube.com/channel/UCMyrebXHjmE82FF2fnJJvjQ) [![Twitter Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_twitter_icon.png?width=50&name=footer_twitter_icon.png "Twitter Icon")](https://twitter.com/Sandvine?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) [![Facebook Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_facebook_icon.png?width=50&name=footer_facebook_icon.png "Facebook Icon")](https://www.facebook.com/sandvine/) [![Instagram Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_instagram_icon.png?width=50&name=footer_instagram_icon.png "Instagram Icon")](https://www.instagram.com/sandvineglobal) [![Glassdoor Icon](https://www.applogicnetworks.com/hs-fs/hubfs/Sandvine_Redesign_2019/Icons/footer_glassdoor_icon_v3.png?width=50&name=footer_glassdoor_icon_v3.png "Glassdoor Icon")](https://www.glassdoor.com/Overview/Working-at-Sandvine-EI_IE32683.11,19.htm) ![facebook pixel](https://www.facebook.com/tr?id=1734524246840474&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=63453&fmt=gif)