Traditional observability is locked on basic network analysis and counters. Elevated Observability fuses visibility, application identification, QoE scoring, and optimization while challenging companies to raise the bar by embedding digital trust and human rights into the very definition of what it means to be elevated.


Why the Observability Market Is Broken Today

Legacy observability tools were built for a different era. They measure packets, flows, and counters, but they miss what matters most in today’s digital world: applications, users, behaviors, and experiences. As traffic encrypts and AI reshapes demand, traditional approaches leave enterprises and service providers blind, reactive, and unprepared. Worse, they only serve a narrow set of network operations teams, leaving the rest of the organization without the data-driven insights needed to make better business and investment decisions.

The result? Companies struggle to stretch their investments, react too late to user issues, and fall behind competitors that embrace new, experience-focused models.

 Outcomes

 

Traditional vs. Elevated Observability Matrix

Why Elevated Observability Disrupts the Market

Dimension

Traditional Observability

Elevated Observability

Focus

Packets, counters, network health

Apps, users, devices, experiences

Planes

OSS/BSS, Control, User, Stats

+ Customer-Centric Plane (performance, behavior, sentiment)

Granularity

Packets & flows

App-level: user, device, plan, location, content

Limits

Blind to encryption & OTT

Works through encryption; sees anomalies & threats

Users of Data

IT Ops, NOC

Ops, Care, Marketing, Product, Security, Executives

Outcomes

Keep the lights on

Save money, improve productivity, secure apps, protect trust

AI Readiness

Raw/delayed inputs

Curated, structured data fueling AI/GenAI

The Importance of Visibility

VisibilityToday’s systems are locked. Encryption, OTT traffic, and AI-driven usage patterns leave operators blind. Packet counters may show false-positive “green” but customers still complain. Elevated Observability unlocks visibility at the application and user level, showing how apps perform, how people and devices use them, and how satisfied they are.

 

Application Identification

App IdentificationEvery application behaves differently and every experience matters. Without accurate classification, teams can’t prioritize critical apps, control waste traffic, or launch differentiated services. AppLogic delivers 95%+ classification accuracy, even on encrypted traffic, unlocking the truth of what’s on the network.

App QoE Scoring

ScoringUsers don’t care about packet loss they care about how their Zoom call feels, whether Netflix buffers, or if gaming lags. QoE Scoring translates raw data into user-centric experience measures, unlocking actionable proof for Ops, Care, and Product teams. It enables proactive fixes before complaints, and evidence for SLAs and upsell opportunities.

 

Optimization — Traffic & Policy Control

Optimization Image V2Observability without action is locked potential. Elevated Observability unifies insight with optimization. Maestro and ActiveLogic turn visibility into real-time control: shaping traffic, enforcing fairness, prioritizing critical apps, and protecting against fraud and threats. Unlocking observability means acting in the moment to protect experience, defer costs, and secure trust.