Fraud has gone cloud‑native: OTT hijacks, SIM boxes, and grey routes exploit encrypted channels and ephemeral infrastructure. Wholesale partners expect transparent proofs, regulators expect controls, and every missed anomaly becomes lost margin.
At the same time, customer expectations for OTT quality push more traffic over ambiguous paths. You need to separate legitimate OTT from hijack traffic in real time while preserving experience.
Adaptive adversaries: signatures age quickly; new domains spin up daily.
Opaque traffic: encryption and masquerading hide intent.
High stakes: small leak percentages = big revenue losses.
Signature‑only detection misses novel tactics. Offline analytics arrive after revenue is already lost. And when action is needed, policies aren’t enforced in line, so offenders keep exploiting routes.
Late detection: batch jobs find yesterday’s leakage.
No enforcement: alerts without block/shape/redirect don’t stop loss.
Partner friction: weak, non‑auditable evidence strains relationships.
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Visibility into apps, QoE, behavior, and sentiment competitors can’t deliver.
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Adaptive controls (fairness, prioritization, smoothing, slice alignment) that respond live.
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Growth through differentiated tiers, monetization, and reduced churn.
Recovered termination revenue • Fewer fraudulent attempts/hotspots • Improved compliance posture.