Executive Team

Mark has held multiple executive roles at AppLogic Networks (formerly Sandvine) since joining Procera Networks in 2015 and was instrumental in the acquisition of AppLogic Networks in 2017. Since the acquisition, Mark has led many functions and has sponsored cross functional initiatives in his role as Chief Operating Officer.
Mark joined AppLogic Networks from Tektronix Communications (a Danaher Company) where he was the VP Operations with responsibility for manufacturing, supply chain, commercial marketing, and adoption of the Danaher Business System of lean and growth tools. Previously, he was VP Solutions (engineering, service, and delivery), VP Products (product management and engineering), and VP/GM for a rapidly growing $250M business unit.

Prior to joining Tektronix Communications, Mark spent 18 years with Nortel Networks where he held leadership roles in engineering and product management, including VP PLM for the GSM Access and VoIP/IMS businesses. He has led and built global teams of 50-1000 and has worked in Canada, Europe, and the US. Mark holds a Bachelor and Masters of Science in Electrical Engineering from the University of Waterloo, Canada, and is co-author of two patents.

Misty brings over 25 years of strategic and operational experience in the technology sector in both public and private companies where she led several complex transactions and a public offering. Prior to AppLogic Networks, she was CFO at DZS Inc (DZSI), a telco equipment and software provider, and MediaKind where she partnered with financial partner One Equity Partners.

Misty’s prior experience includes serving as Chief Operating Officer and leadership of Sales Operations, Supply Chain, Information Technology and Human Resources functions where she drove global expansion, revenue cycle optimization, operational synergies and rationalization, and cultural transformation.

Misty is a Certified Public Accountant and holds a Bachelor and Masters of Science in Accounting from the Rawls College of Business at Texas Tech University.

Samir has 30 years of experience in the communications industry and leads Marketing and Strategy in his CSO capacity. Prior to AppLogic Networks, he was VP & GM of New Markets BU at Netscout.

Prior to that, he was VP of Products & Portfolio Management for both Service Provider and Enterprise businesses. He was instrumental in successfully harmonizing the portfolio of disparate businesses from Netscout’s acquisition of Danaher’s communication platform. He held several key leadership positions in the company in his 18 year tenure, including Product Management, Channel Sales, and Product and Commercial Marketing.

Samir has worked in various capacities at Ericsson and Alcatel-Lucent in Engineering and Services organizations. He holds a Master of Science in Telecommunications from Southern Methodist University in Dallas, Texas.

Pam is a charismatic, thoughtful, and experienced senior global leader, executive and mentor, with over 25 year’s experience in both the public and private sectors. Known for her ability to build high-performing teams and deliver meaningful outcomes at scale, she brings a rare combination of strategic vision, operational depth, and cultural intelligence to everything she leads.

At AppLogic Networks, Pam oversees the full range of Customer Services across the global product portfolio, encompassing professional services, value-added services, escalation management, account coverage, and engagement advocacy. Her focus is on strengthening the connection between customers and AppLogic Networks' products — simplifying experiences, improving ease of use, and creating tangible value. Having lived and worked across multiple geographies, she brings a nuanced cultural awareness that shapes how she leads teams, drives initiatives, and delivers impact in diverse markets. Pam is a committed people leader who believes deeply in cultivating the next generation of talent. She builds environments where everyone is empowered to contribute fully — and where future leaders have the space to grow.

Prior to AppLogic, Pam held senior leadership roles at some of the world's most recognized organizations, including Sun Microsystems, Expedia, and IATA — the global trade body and NGO responsible for airline industry regulation, billing settlement, and representation. Across these roles, she led large-scale global initiatives and drove digital transformation across multiple markets and technology platforms.  Pam has been recognized for outstanding contribution in numerous settings.

Pam holds an Engineering Degree with First Class Honours and an MBA with Distinction from Heriot-Watt University, Edinburgh. A long-standing advocate for Women in STEM, she continues to champion greater representation and opportunity across the technology industry.

Alexander is the CTO of AppLogic Networks and is responsible for the company's strategic technology direction. He is widely known and a respected authority in the open source community, and is the lead architect for AppLogic Network's industry-recognized, Active Network Intelligence solutions.

Earlier in his career, Alex was one of the chief architects for the open source streaming server software Icecast, along with the secure file transfer protocol GSTP. He spent the early part of his career at IDA systems, an IT solution provider for the Swedish government, along with a stint in the Swedish military. Alex studied computer science at Linköping University in Sweden.

Bringing over 20 years of experience spanning telecom networks and mobile devices, Ambuj is responsible for the research and development of AppLogic Network's industry leading solution and product portfolio.

He has extensive experience in leading organizations focused on innovation and delivering world class products for the global communication service provide market and has expertise in transforming technology into market driven business outcomes. Prior to AppLogic Networks, Ambuj held leadership positions in Motorola India and was responsible for developing high performance and cost efficient platforms for mobile handsets and data modules.

Ambuj is a passionate technologist, innovator and people leader.

Hashem is a seasoned sales oriented leader, expert and business builder with a proven track record in growing and expanding business within the IT, Telecom sector and regulatory in emerging markets. He has developed and delivered new business models and ROI analysis in major opportunities and key projects. He has strong international experience from various positions held in the Middle East, and experience in structuring win-win deals, demand creation and putting together special-purpose business plans and execution models.

Hashem is a frequent contributor to public seminars and professional events.

With decades of legal, risk, and compliance experience in the public and private sectors, Tate brings extensive experience embedding ethics and compliance into technological deployment and innovation on a global scale. She most recently served as Vice President and Chief Compliance Officer at Intel Corporation (NASDAQ: INTC) (“Intel”), where she led the organization’s global ethics and compliance function, which included driving initiatives to promote the company’s values and ethical culture, encourage open reporting, and reinforce Intel’s commitment to product responsibility in connection with Intel’s technology.

Prior to Intel, Tate held senior leadership roles within the ethics and compliance functions at McCarthy Holdings, Inc., Flextronics International Ltd., and Motorola. She also served as a senior attorney with the U.S. Securities and Exchange Commission’s Enforcement Division.

Yvonne Bell brings over 25 years of extensive global experience in the Finance and Technology sectors, having held leadership positions in both public and private companies. Her career is marked by a consistent record of driving cultural transformations, implementing operational changes, and playing key roles in an IPO and numerous mergers and acquisitions.

Yvonne served as VP HRD at Finastra, a global financial software firm, and as Head of People and Culture at D2L, an education technology company, for nearly a decade where she was part of an IPO. Her earlier roles include positions at OpenText as VP Organizational Effectiveness, KPMG, and Toyota.

Yvonne's expertise encompasses leading People and Culture initiatives, managing Employee Communications, building programs and teams from the ground up, driving global expansion, optimizing processes and operations, and fostering organizational synergies. Her work and teams work has been recognized with awards in Innovation, Best Managed Workplace, CandE, Inclusion, and Best Workplaces.

Yvonne holds a Bachelor's degree in Sociology and Psychology, complemented by several certifications such as Career Development, Lean Six Sigma, Operational Leadership, Performance, Compensation, Analytics, and Human Resources.